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Want to understand why some VC content rules while most is forgettable? Read between the term sheets with me to understand why.

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Featured Posts

Content Is Not a Cost Center

Sep 17, 2025

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4 min read

Content Is Not a Cost Center

Content is the cheapest asymmetric bet a VC can make.

Paul Smalera
Paul Smalera
What I've Learned Ghostwriting for VCs

May 4, 2025

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5 min read

What I've Learned Ghostwriting for VCs

Behind the Scenes of How the Best Firms Build Influence Through Ideas

Paul Smalera
Paul Smalera
The Next Great VC Firm Will Be Built Like a Media Company From Day One

Apr 10, 2025

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6 min read

The Next Great VC Firm Will Be Built Like a Media Company From Day One

Founders Don’t Just Pick Capital—They Pick the Stories They Want to Belong To

Paul Smalera
Paul Smalera

Archive

It’s been a minute

Jul 9, 2026

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1 min read

It’s been a minute

So I thought I’d come back with something a little different.

Paul Smalera
Paul Smalera
The Marketing Department Paradox

Oct 6, 2025

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6 min read

The Marketing Department Paradox

Why VCs Starve Their Most Important Function

Paul Smalera
Paul Smalera
Content Is Not a Cost Center

Sep 17, 2025

•

4 min read

Content Is Not a Cost Center

Content is the cheapest asymmetric bet a VC can make.

Paul Smalera
Paul Smalera
Breaking Down the Walls Between Storytelling and Building

Aug 20, 2025

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6 min read

Breaking Down the Walls Between Storytelling and Building

My Journey with AI, so far.

Paul Smalera
Paul Smalera
Here’s what AI can’t do for your content strategy

Jul 28, 2025

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8 min read

Here’s what AI can’t do for your content strategy

ChatGPT is not going to replace your marketing/content strategy

Paul Smalera
Paul Smalera
🪙 Liquidity Rewritten

Jul 16, 2025

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5 min read

🪙 Liquidity Rewritten

Why Secondaries Are Becoming the Center of Venture Capital

Paul Smalera
Paul Smalera
The Quiet Engine of Venture? Secondaries.

Jul 1, 2025

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9 min read

The Quiet Engine of Venture? Secondaries.

How Smart VCs Turn Liquidity Into Their Secret Weapon, for Content and Beyond

Paul Smalera
Paul Smalera
The AI Paradox: Why VCs Must Choose Evolution or Extinction

Jun 18, 2025

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8 min read

The AI Paradox: Why VCs Must Choose Evolution or Extinction

AI Has Arrived in VC. It’s Powerful, Fast, and Essential. But It’s Not Enough.

Paul Smalera
Paul Smalera
🧠 Strategy ≠ Spreadsheets: What This New VC ‘Blueprint’ Still Needs

Jun 11, 2025

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4 min read

🧠 Strategy ≠ Spreadsheets: What This New VC ‘Blueprint’ Still Needs

For a report about how to rebuild venture, there’s almost nothing about how firms actually communicate, differentiate, or earn attention in this new era.

Paul Smalera
Paul Smalera
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VC Content Club

VC Content Club

Want to understand why some VC content rules while most is forgettable? Read between the term sheets with me to understand why.


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